Embarking on a rebranding effort with your company is always an intimidating venture to undertake. It can be a long and expensive process, with many moving parts. For one, you have to be sure you keep the integrity and existing reputation of your company in tact by continuing to deliver great service throughout the process. This can be a challenge with so many new ideas coming through so quickly. Laying out a detailed plan and key players early on is important to keeping things running smoothly and keeping customers happy. We took a look at some of the key points in the brand development processes, and highlighted some tips and tricks to keep your company on the right path throughout.
Here’s what you need to know before diving into a rebrand.
Because a rebrand is such a large effort, be sure you can fully understand why your company is seeking to rebrand. Is your company feeling stale? Are you trying to stand out in a new market place or reach a new target audience? Maybe you’re trying to re-engage a tried and true client base by shaking them up.
Whatever your goal is, be sure that your internal team is on the same page about the outcome. A common problem for companies taking on a new rebranding project is a lack of management buy-in. Determine your stakeholders early on, and lay out a process for reviewing and approving your upcoming changes. This will keep the project on pace and everyone on the same page. Additionally, because rebranding your company takes a significant amount of time, be sure to plan out your resources ahead of time. Managing time and resources from the beginning will help ensure that your business continues to run as smoothly as possible for your existing customers.
— Aaron Bearden (@mclaaron) May 9, 2018