Gamers & CPG Brands: A Match Made in Respawn?

Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More

The Best Tweets of the “Big Game”

This year’s Super Bowl was exciting if 1. You live in New England or 2. You like to see Tom Brady looking smug. Otherwise, there was the Avengers: Endgame trailer, commercials, and plenty of hilarious tweets for the rest of us. While we cry silently over another Tom Brady win, and lament the future of Earth’s Mightiest Heroes, let’s also round up the best tweets of the evening. Yikes. This halftime show is worse than when my parents got divorced. — mark hoppus. (@markhoppus) Febru... Read More

Most Binge-Worthy Instagrams

More often than not, Brittany and I can be found sending Instagram posts, ads, memes, and dogs back and forth. Whether it’s one post or falling way too far into a black hole of astrology memes, it’s safe to say we spend a lot of time on Instagram. And since it’s basically our jobs to judge other people’s social content, we decided to round-up some of our favorite, most binge-worthy accounts to date. Animals @thedodo Follow For: Animal content that will make you laugh and then cry. https:... Read More

2019 Food & Beverage Trends We Can’t Wait to Sink Our Teeth Into

Now that we’ve all but settled into the new year, we took a look at the trends and flavors that consumers will crave in 2019. The short version? From an increased interest in Asian flavors (specifically, Central Asia and the Pacific Rim) to even more probiotics and plant-based products, 2019 will be the year of intersection; it has to be convenient and transparent, innovative but authentic to its roots, clean label and hyper indulgent. Here are a few of our favorites: Proving grounds. It see... Read More

Digital Dining Culture: Examining the Popularity of Mukbang

It’s safe to say that social media has opened the door for people to be rather nosy. Where there once was the neighborhood Gladys Kravitz (of Bewitched fame) working tirelessly to get a glimpse inside the walls of someone else’s home, we now find me… sitting in the comfort of my own home, eating Hot Cheetos, donning a face mask, and viewing the contents of someone’s bathroom cabinets. Of course, they’ve willingly shared this content with their YouTube following via a video entitled ... Read More

The Netplus Guide to Bubble Tea

Bubbles and tea? You might be wondering how the two even go together. Bubble tea is another name for Boba Tea. Although it historically started as black tea with milk and tapioca balls, “bubble tea” has changed throughout the year due to the exceptional amount of options and customizations available. Bubble tea originated from Taiwan in the 1980s and has became internationally popular. It comes in tons of different flavors and toppings, but the basic bubble tea, also known as milk te... Read More

What Food Culture Teaches Us About Storytelling

“Sorry I’m not home right now / I’m walking in the spider webs / So leave a message and I’ll call you back.” Gwen Stefani’s voice percolates loudly in the background as my husband’s hands stretch seemingly preternatural dough from a deep hotel pan. I giggle and marvel at just how much the living flour and water monster really does resemble spider webs. The sinuous dough is the result of a recipe he had been working on for months, obsessively testing the moisture content and tempera... Read More

6 Magical Disney Food Photos to Inspire Your Next #Foodstagram

It seems that just about every week, Disney Land and Disney World release new, photo-ready foods that cause the internet to lose its mind. They somehow manage to keep making sweet treats that aren’t just delicious, but perfectly Instagrammable, too. But let’s face it: Disney is a million Kodak moments waiting to happen, and their Foodstagram game just brings it to the next level. People go to the parks and make everyone else jealous of the cool things available there, and of course, how brig... Read More

Gamers & CPG Brands: A Match Made in Respawn?

Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More

10 Food Books That Will Change How You Eat

Like few other things, eating can be a uniquely personal experience even though it’s most often a group activity—a friend you meet for dinner, a summer afternoon family barbecue, even meeting colleagues for coffee or drinks. Meals are enjoyed equally together and separately. Tasted by one, shared with a few, and viewed on Instagram by hundreds, the very personal nature of both eating and cooking makes it perfect to write about and share in a whole new way.  Food writing can inspire us to t... Read More

Can Bite Change the Way We Order (or Eat)?

Bite is a free food reviewing app founded in September of 2017 by David Ko, Peter Hwang, and Timothy Ko. It started in Philadelphia, but has been quickly expanding elsewhere. What makes Bite different from Yelp? Well, with Bite, you are able to review an individual dish by its taste, portion, and recommendation, where with Yelp, you review the restaurant as a whole. Finding Bite: I found out about this app while walking through the Chinatown Night Market, and was drawn in by the logo. When the m... Read More

You do You: Asian-American Creatives on the Rise

Illustration by Shannon Tang As a Chinese-American designer, I’m always inspired by other Asian-American artists and designers. Popular media often disproportionately portrays Asian-Americans as doctors, lawyers and engineers. And while there is certainly nothing wrong with pursuing those careers, the underrepresentation of Asian-Americans as artists, dreamers and visionaries in the media can contribute to a stereotype that misses out on the inspiring work and passion of these artists. Many of... Read More

A Reaction to Distraction

I use a lot of apps. And I mean a lot of apps. Between my iPhone, iPad and MacBook Pro, I am comfortably overwhelmed and often distracted. To remedy this, I thought I would go through them all and identify only those apps that I truly need, if “truly need” is accurate. Truth be told, there are days that I wish I could go back to the era before the internet and mobile connectivity. I still do all the same things I did before. I eat, sleep, walk, drive, communicate, listen to music and... Read More

The Netplus Guide to Eating in Chinatown

On any given day, there’s one thing we are constantly talking about: food. From the brands we work with to what we’re planning to eat for lunch, you’ll be hard-pressed to find a group of people who think about food as often as we do. And as someone who has been taking photos of food before it became a standard on millions of social media accounts with too many “food porn” hashtags to count, I am definitely no exception. But don’t get it twisted: I’m no food blogger or Instagrammer.... Read More