Gamers & CPG Brands: A Match Made in Respawn?

Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More

The Netplus Guide to Bubble Tea

Bubbles and tea? You might be wondering how the two even go together. Bubble tea is another name for Boba Tea. Although it historically started as black tea with milk and tapioca balls, “bubble tea” has changed throughout the year due to the exceptional amount of options and customizations available. Bubble tea originated from Taiwan in the 1980s and has became internationally popular. It comes in tons of different flavors and toppings, but the basic bubble tea, also known as milk te... Read More

What Food Culture Teaches Us About Storytelling

“Sorry I’m not home right now / I’m walking in the spider webs / So leave a message and I’ll call you back.” Gwen Stefani’s voice percolates loudly in the background as my husband’s hands stretch seemingly preternatural dough from a deep hotel pan. I giggle and marvel at just how much the living flour and water monster really does resemble spider webs. The sinuous dough is the result of a recipe he had been working on for months, obsessively testing the moisture content and tempera... Read More

6 Magical Disney Food Photos to Inspire Your Next #Foodstagram

It seems that just about every week, Disney Land and Disney World release new, photo-ready foods that cause the internet to lose its mind. They somehow manage to keep making sweet treats that aren’t just delicious, but perfectly Instagrammable, too. But let’s face it: Disney is a million Kodak moments waiting to happen, and their Foodstagram game just brings it to the next level. People go to the parks and make everyone else jealous of the cool things available there, and of course, how brig... Read More

Gamers & CPG Brands: A Match Made in Respawn?

Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More

10 Food Books That Will Change How You Eat

Like few other things, eating can be a uniquely personal experience even though it’s most often a group activity—a friend you meet for dinner, a summer afternoon family barbecue, even meeting colleagues for coffee or drinks. Meals are enjoyed equally together and separately. Tasted by one, shared with a few, and viewed on Instagram by hundreds, the very personal nature of both eating and cooking makes it perfect to write about and share in a whole new way.  Food writing can inspire us to t... Read More

Can Bite Change the Way We Order (or Eat)?

Bite is a free food reviewing app founded in September of 2017 by David Ko, Peter Hwang, and Timothy Ko. It started in Philadelphia, but has been quickly expanding elsewhere. What makes Bite different from Yelp? Well, with Bite, you are able to review an individual dish by its taste, portion, and recommendation, where with Yelp, you review the restaurant as a whole. Finding Bite: I found out about this app while walking through the Chinatown Night Market, and was drawn in by the logo. When the m... Read More

You do You: Asian-American Creatives on the Rise

Illustration by Shannon Tang As a Chinese-American designer, I’m always inspired by other Asian-American artists and designers. Popular media often disproportionately portrays Asian-Americans as doctors, lawyers and engineers. And while there is certainly nothing wrong with pursuing those careers, the underrepresentation of Asian-Americans as artists, dreamers and visionaries in the media can contribute to a stereotype that misses out on the inspiring work and passion of these artists. Many of... Read More

A Reaction to Distraction

I use a lot of apps. And I mean a lot of apps. Between my iPhone, iPad and MacBook Pro, I am comfortably overwhelmed and often distracted. To remedy this, I thought I would go through them all and identify only those apps that I truly need, if “truly need” is accurate. Truth be told, there are days that I wish I could go back to the era before the internet and mobile connectivity. I still do all the same things I did before. I eat, sleep, walk, drive, communicate, listen to music and... Read More

The Netplus Guide to Eating in Chinatown

On any given day, there’s one thing we are constantly talking about: food. From the brands we work with to what we’re planning to eat for lunch, you’ll be hard-pressed to find a group of people who think about food as often as we do. And as someone who has been taking photos of food before it became a standard on millions of social media accounts with too many “food porn” hashtags to count, I am definitely no exception. But don’t get it twisted: I’m no food blogger or Instagrammer.... Read More

Creative Mornings: February 2018

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: An Outsider’s Perspective This month’s global theme was Curiosity, and Philadelphia’s talk was led by Pete Woodall who talked about h... Read More

A Quick Toast to the Underdogs

I fully admit that when I first moved to Philadelphia two and a half years ago, I didn’t know much about this city beyond the basic facts the average person knows: it’s the home of the cheesesteak (my personal fave: John’s), the setting of the various Rocky movies and the beloved city of Benjamin Franklin. This was coupled by the fact that I am not a big sports person by any definition so any biases there were nil. But when I scored tickets to a Philadelphia Eagles vs. New York Giants game... Read More

Creative Mornings: January 2018

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Manufacturing Scarcity The global theme for January was Anxiety and in Philadelphia, the speaker was Edd Conboy, a staff therapist at the C... Read More

Bringing “Life With Extra Sprinkles” to Life

If you grew up in the Northeast, chances are that you ate ice cream at Friendly’s Restaurants when you were a kid. As their digital agency of record, we create dozens of high-impact creative and media strategies to generate both sales and brand equity month over month, year over year. So when the creative team was brainstorming how to end 2017 on a sweet note, the idea of helping their consumers look back on the past year of sweet memories came to mind. The result? A stop-motion video that wou... Read More