The Future of Specialty Foods is Made Just For You

A sales rep from a small Spanish cheese company lifts a perfectly modern glass cloche and cuts an asymmetrical piece of semi-firm sheep’s milk cheese. She extends her hand my way, beckoning me to come over. Her table is covered with practical (but still beautiful) brown recycled paper, with various cheeses placed directly on the paper. Aside each cheese is a name, handwritten, and a few select qualifiers or tasting notes. The handwriting is somewhere in between legible and illegible, like it... Read More

All About SSL Certificates & Why You Need One Now

The TL;DR Version…   As of May 2018 Google Chrome is being used by 61% of users worldwide. Beginning in July 2018 Google Chrome 68 labeled HTTP websites without an SSL certificate as “Not secure” in the address bar. Brands are encouraged to migrate their sites from HTTP to HTTPS by adding an SSL certificate to retain trust with their users and avoid conversion rate decrease.   Image Courtesy Google Security Blog   The Whole Story… What is an SSL Certificate? SSL certific... Read More

Cashing in on Amazon Prime Day

Amazon Prime Day was exciting for the hundred million or more Prime members and for Amazon certainly but also for a number of authoritative publications who are creating curated lists of the best of Prime Day deals. Two that caught our eye today included Wired’s ranked list of the best in electronic deals as well as Epicurious’ reveal of kitchen gadgets on discount. Each publication included a link to an article on their own site via email with links to the Amazon deals increasing their own ... Read More

The Future of Specialty Foods is Made Just For You

A sales rep from a small Spanish cheese company lifts a perfectly modern glass cloche and cuts an asymmetrical piece of semi-firm sheep’s milk cheese. She extends her hand my way, beckoning me to come over. Her table is covered with practical (but still beautiful) brown recycled paper, with various cheeses placed directly on the paper. Aside each cheese is a name, handwritten, and a few select qualifiers or tasting notes. The handwriting is somewhere in between legible and illegible, like it... Read More

How to Succeed on Instagram in 2018

Before we jump in, lets give a  round of applause for Instagram hitting one billion active users in June! Of course, this news comes on the same day that Instagram released IGTV: the next generation of video.  With this newest Instagram update, YouTube is about to have some serious competition.   Let’s talk about Instagram. I’m going to assume that since waking up this morning, you’ve checked Instagram at least once. And if you’re under the age of 30, I can guarantee you’ve probabl... Read More

Facebook Marketing Post Data Scandal: What You Need to Know

For marketers, Facebook has been (until recently) the best place to reach a wide audience for a relatively low price. Through ad targeting, businesses were able to cast a wider net for a smaller price than on other platforms. But in the wake of the Facebook Data Scandal and resulting GDPR crackdown, marketers are wondering: How should I approach Facebook marketing now? People have given us data, but now what? Is Facebook advertising dead?  The short answer to that last one is “no.” But it ... Read More

The Do’s & Don’ts of Writing an Effective Creative Brief

Everyone knows that a good creative brief can make or break a project when it comes to advertising and marketing campaigns. Laziness, lack of preparation or lack of detailed direction can mean the difference between a strong foundation for the team—and, therefore, the ability to execute a campaign from concept to completion—or a complete breakdown in communication and missed opportunity in the end. Creative briefs help to solve any misunderstandings before people start getting to work. Our r... Read More

Building Brand Loyalty in the Age of Digital Sarcasm

In an era of 5-second attention spans and overwrought Instagram ads (Fit Tea, we get it already), establishing brand loyalty without resorting to promotions or discounts has become a tricky business. Consumers are increasingly skeptical about the algorithm-crafted messaging that comes flooding their way, but also crave an emotional connection to their content. Customers Roasting on a Fast Food Fire Take some advice from a fiery redhead known for eschewing frozen beef for the real thing. Over the... Read More

Gamers & CPG Brands: A Match Made in Respawn?

Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More

Ajax Forms & Event Tracking: How to Accurately Track Form Submissions

What is an Ajax form? It is a form that, when submitted, does not reload the page. Instead, an Ajax form runs in the background, which is great for user experience. However, it can also create challenges when it comes to event tracking in Google Analytics (GA). The problem: There are a couple ways web managers often track form submissions as events, but the most common is tracking when a confirmation or thank you page is displayed. But with Ajax forms, there is no confirmation page. So how do yo... Read More

Marketers: You Already “Get” GDPR

“We’ve updated our privacy policy.” Seems like you can’t open an email, application or website anymore without a little, ping, “We’ve updated our privacy policy!” This onslaught of legal updates from the brands you love (and probably those you totally forgot about) is a result of the General Data Protection Regulation (GDPR). At its heart, GDPR aims to reduce spam and better protect consumers from breaches or misuse of personal data—and it currently affects any organization whose... Read More

How Adobe XD Improved Our Website Process

I first learned about Adobe XD (or, ‘Project Comet’ as it was referred to back then) several years ago at HOW Design, I definitely didn’t expect that it would become my favorite tool in the arsenal of Adobe products, but when life hands you excellent interactive prototyping tools, you make websites with it! Since adopting the tool in our website workflow, our design, content strategy and tech teams have come together to work iteratively and harmoniously on web design projects, both big and... Read More

10 Food Books That Will Change How You Eat

Like few other things, eating can be a uniquely personal experience even though it’s most often a group activity—a friend you meet for dinner, a summer afternoon family barbecue, even meeting colleagues for coffee or drinks. Meals are enjoyed equally together and separately. Tasted by one, shared with a few, and viewed on Instagram by hundreds, the very personal nature of both eating and cooking makes it perfect to write about and share in a whole new way.  Food writing can inspire us to t... Read More

Can Bite Change the Way We Order (or Eat)?

Bite is a free food reviewing app founded in September of 2017 by David Ko, Peter Hwang, and Timothy Ko. It started in Philadelphia, but has been quickly expanding elsewhere. What makes Bite different from Yelp? Well, with Bite, you are able to review an individual dish by its taste, portion, and recommendation, where with Yelp, you review the restaurant as a whole. Finding Bite: I found out about this app while walking through the Chinatown Night Market, and was drawn in by the logo. When the m... Read More