Valentine’s Day. A day that is probably one of the most polarizing holidays for consumers due to the variety of emotions it brings up: from tenderness and passion to stress and anxiety to straight-up indifference or preference for its counterpart, Singles Awareness Day.

However, as we’ve noted before (here, here and here), holidays bring some of the best in branded content. See below for our top picks that made us feel the love.

1. Panera Bread: Panera Proposal Sweeps

Valentine's Day – Panera Proposal Sweeps

Hey lovebirds! If you get engaged at a Panera tomorrow, we might cater your wedding . . For free. Click for official terms and conditions: #VDay #PaneraProposalSweeps

Posted by Panera Bread on Monday, February 12, 2018

Yes, you read that title right. This is real. If you get engaged at Panera Bread on Valentine’s Day, they will cater your wedding for free. Definitely a smart marketing gimmick to create some buzz, but will people actually propose at various Panera locations? Guess we’ll find out.

2. American Greetings: What It Means to Love Ad

Ugh, American Greetings, way to just rip out my entire heart in both the best and worst way possible. Taking a new approach to Valentine’s Day by looking at what love really means, the greeting card company shows it’s not always about grand romantic gestures or life-size teddy bears, but giving meaning to what matters most.

3. Urban Stems: Creative That Pops

Whether it be their emails or social ads, UrbanStems always hits it out of the park with their eye-catching yet actionable content, and their Valentine’s Day creative is no exception. This paired with their straightforward process makes us believe they’ll be seeing plenty of orders today.

4. Darling Magazine: #DarlingYou

We have to give Darling Magazine a round of applause for this one. In line with their mission to empower women, the magazine is encouraging their readers this month to send words of affirmation to friends with these modern day valentines.

5. KFC: Chicken-Scented Cards

Source: KFC via Foodbeast

Putting a whole new meaning to “scratch ‘n’ sniff” cards, KFC is combining cringe-worthy chicken puns with Valentine’s Day cards that actually smell like their fried chicken. Talk about spreading the [chicken] love.

6. Haagen-Dazs: New Cherry Blossom Flavor

Source: Haagen-Dazs via Delish

Would it be Valentine’s Day without something sweet? To celebrate the holiday, Haagen-Dazs released their Cherry Blossom ice cream, a limited edition flavor with gorgeous packaging to match. The only downside? It’s currently only available in the U.K.

Think we missed any great Valentine’s Day content? Let us know!