​​Megan McCarthy

Building Brand Loyalty in the Age of Digital Sarcasm

In an era of 5-second attention spans and overwrought Instagram ads (Fit Tea, we get it already), establishing brand loyalty without resorting to promotions or discounts has become a tricky business. Consumers are increasingly skeptical about the algorithm-crafted messaging that comes flooding their way, but also crave an emotional connection to their content. Customers Roasting on a Fast Food Fire Take some advice from a fiery redhead known for eschewing frozen beef for the real thing. Over the... Read More

Building Brand Loyalty in the Age of Digital Sarcasm

In an era of 5-second attention spans and overwrought Instagram ads (Fit Tea, we get it already), establishing brand loyalty without resorting to promotions or discounts has become a tricky business. Consumers are increasingly skeptical about the algorithm-crafted messaging that comes flooding their way, but also crave an emotional connection to their content. Customers Roasting on a Fast Food Fire Take some advice from a fiery redhead known for eschewing frozen beef for the real thing. Over the... Read More