Gamers & CPG Brands: A Match Made in Respawn?
Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More