Brittany Schoonover

Social Media Community Manager

’Tis the Season: The Top 5 Holiday Ads of the Year

Ah, the holiday season. A time for shopping, last minute deadlines and a ton of amazing branded content. Despite the hustle and bustle of this week, we had to squeeze in a quick hit list of the top five brands that are spreading some holiday cheer. Check out the best of the best below! 1. Chipotle: Holiday Gift Guide  Holiday gift cards to restaurants or retailers are nothing new, but how brands promote the idea is another story. Case in point? Chipotle, which created a Holiday Gift Guid... Read More

Lots to Love: The Best 2018 Valentine’s Day Content

Valentine’s Day. A day that is probably one of the most polarizing holidays for consumers due to the variety of emotions it brings up: from tenderness and passion to stress and anxiety to straight-up indifference or preference for its counterpart, Singles Awareness Day. However, as we’ve noted before (here, here and here), holidays bring some of the best in branded content. See below for our top picks that made us feel the love. 1. Panera Bread: Panera Proposal Sweeps (function(d, s, id) {... Read More

Facebook’s Latest News Feed Update: What You Need to Know

Another day, another algorithm update. Despite some continued panic from publishers and news organizations, Facebook’s latest News Feed algorithm update should not alarm you. We repeat: there is no need to be alarmed.  Instead, we recommend grabbing your favorite snack and maybe a comfy sweater—we’ve got it covered from here. A Brief Summary Algorithm updates are simply a fact of life for digitally focused brands and marketers. From search to social (and even your inbox!), algorithms dete... Read More

’Tis the Season: The Top 5 Holiday Ads of the Year

Ah, the holiday season. A time for shopping, last minute deadlines and a ton of amazing branded content. Despite the hustle and bustle of this week, we had to squeeze in a quick hit list of the top five brands that are spreading some holiday cheer. Check out the best of the best below! 1. Chipotle: Holiday Gift Guide  Holiday gift cards to restaurants or retailers are nothing new, but how brands promote the idea is another story. Case in point? Chipotle, which created a Holiday Gift Guid... Read More

Bringing “Life With Extra Sprinkles” to Life

If you grew up in the Northeast, chances are that you ate ice cream at Friendly’s Restaurants when you were a kid. As their digital agency of record, we create dozens of high-impact creative and media strategies to generate both sales and brand equity month over month, year over year. So when the creative team was brainstorming how to end 2017 on a sweet note, the idea of helping their consumers look back on the past year of sweet memories came to mind. The result? A stop-motion video that wou... Read More

Feast Your Eyes on These 5 Thanksgiving Campaigns

Did everyone skip Thanksgiving this year? It seems the Black Friday and Cyber Week sales have all but taken over this food-lover’s holiday. In fact, we only observed a few brands taking real advantage of this special time for families (and family meals) to connect and engage with consumers. But fear not. Here at Netplus, we never give up an opportunity to talk shop (food) with some of our favorite brands. Here’s who’s really bringing it to the table this year… 1. Stove Top made stretchy ... Read More

5 Brands That Are Killing It On Social For Halloween

We love how holidays bring some of the best in branded content on social media. And Halloween is no exception. That’s why we gathered the top five brands that are raising a little hell this Halloween season. 1) Oreo: Spooky Balls Video Source: Oreo Fact: Oreo is always slaying the social media game, but we loved the weird awesomeness of this unique video. They somehow managed to turn your everyday recipe video into a “hipster animation” featuring kinetic typography with stop-motion-esq... Read More

Your Guide To The Wonders of Community Management

Community management. No matter your brand or the types of products you sell, the increasing prevalence of social media makes it almost impossible to not have some form of social strategy in today’s digitally obsessed world. And yet on average, ask a random person what “community management” is and they’ll likely have no idea how to respond. How most people probably respond when asked. Source: GIPHY Here at Netplus, I’m the Social Media Community Manager, which is a mix of both a socia... Read More