Amy Sachs

Content Specialist

How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

6 Magical Disney Food Photos to Inspire Your Next #Foodstagram

It seems that just about every week, Disney Land and Disney World release new, photo-ready foods that cause the internet to lose its mind. They somehow manage to keep making sweet treats that aren’t just delicious, but perfectly Instagrammable, too. But let’s face it: Disney is a million Kodak moments waiting to happen, and their Foodstagram game just brings it to the next level. People go to the parks and make everyone else jealous of the cool things available there, and of course, how brig... Read More

How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

How to Rebrand a Legacy Company in 2018

Embarking on a rebranding effort with your company is always an intimidating venture to undertake. It can be a long and expensive process, with many moving parts. For one, you have to be sure you keep the integrity and existing reputation of your company in tact by continuing to deliver great service throughout the process. This can be a challenge with so many new ideas coming through so quickly. Laying out a detailed plan and key players early on is important to keeping things running smoothly ... Read More

Facebook Marketing Post Data Scandal: What You Need to Know

For marketers, Facebook has been (until recently) the best place to reach a wide audience for a relatively low price. Through ad targeting, businesses were able to cast a wider net for a smaller price than on other platforms. But in the wake of the Facebook Data Scandal and resulting GDPR crackdown, marketers are wondering: How should I approach Facebook marketing now? People have given us data, but now what? Is Facebook advertising dead?  The short answer to that last one is “no.” But it ... Read More

10 Food Books That Will Change How You Eat

Like few other things, eating can be a uniquely personal experience even though it’s most often a group activity—a friend you meet for dinner, a summer afternoon family barbecue, even meeting colleagues for coffee or drinks. Meals are enjoyed equally together and separately. Tasted by one, shared with a few, and viewed on Instagram by hundreds, the very personal nature of both eating and cooking makes it perfect to write about and share in a whole new way.  Food writing can inspire us to t... Read More

The Future of CPG Brands Online

When it comes to how brands interact with their customers, it’s no longer enough to simply know and use a demographic, or target a certain audience. More than ever, consumers want to know that the brands and companies they’re buying from align with their personal beliefs. Gone are the days when companies could avoid talking politics at any cost. Today, the future of CPG brands is dependent on transparency, and a brands’ stance on issues their customers find important. Consider the tragic s... Read More