Steven Singer Jewelers • Stepping Up Steven's Game

Diamonds
Diamonds

STEPPING UP
STEVEN’S GAME


CHALLENGE

Steven Singer Jewelers enjoyed plenty of success locally with its unique tagline and male targeting in a what others might think of as a female-oriented market. But Steven knew there were plenty of other potential “haters” beyond Philly who would connect with his distinctive brand.

That’s where we came in. Tasked with growing the business and increasing ecommerce traffic, put our expertise to work, spreading the love (and hate) well beyond the store’s four walls and we have the hard numbers to prove it.

SOLUTION

First we tackled the website to enhance the brand experience and provide an easy to use, customer friendly shopping experience. With excellent photography, smart UX, eye-catching creative and full integration with ecommerce back-end partners, we were able to do just that.

A robust strategy was also essential to meeting our client’s goals.

In line with the brand’s male audience, we focused our efforts on the biggest buying occasions that drove the majority of revenue from the holiday season to year-round milestones like anniversaries.

With multiple channels to drive sales including display, programmatic, paid search and email marketing, we capitalized on sales drivers like urgency messaging and value propositions for each campaign.

Paired with provocative creative, the result was undeniable: record sales year after year.

COMING UP ROSES

Steven Singer is well known for bringing his highly coveted gold-dipped roses to market. A highlighted feature in every occasion campaign, the roses required creative finesse to convert titillation into transactions.

Other retailers started to try and steal market share with their own versions of the rose, ramping up their efforts especially in search engine marketing. We responded swiftly to squash their efforts with aggressive monitoring and optimization of performance on all channels. We helped Steven not just stay ahead, but raise the roof on revenue year over year. And with the same budget to boot.

THE NUMBERS
SAY IT ALL

1200%

ROI on Valentine roses

98%

Year-over-year growth in holiday purchases

3

Consecutive years of online sales growth