During our latest webinar with the Target Marketing Group, we joined user-generated content (UGC) network and software provider, Bazaar Voice, to talk shop about how UGC can drive serious revenue.

Here are a few highlights…

Consumers have produced 12x the amount of UGC in 2016 than they did in 2014, according to Bazaar Voice.
With such explosive growth, there has never been a better time to integrate UGC into your every day content mix. What’s more, UGC has become imperative for success in digital marketing. Consider this: 92% of consumers trust earned media above all other content.

At the end of the day, marketing is all about trust and if consumers are telling us that they trust each other more than they trust us, we should be listening.

A “one size fits all” approach to UGC won’t work.
While UGC is often synonymous with “photo,” it would be a mistake to treat every piece of UGC you encounter like you would a photo. Netplus Marketing CEO Robin Neifield explains, “As consumers become increasingly comfortable with technology, the types of UGC they will contribute will also become increasingly complex.”

Video, animations and interactive moving graphics will quickly become the new norm and it’s our job as marketers to learn how to leverage these rich contributions.
Effective UGC should always accomplish these 3 imperatives: humanization, relevance and credibility.
During the webinar, we dissected a ton of examples of what effective UGC looks like, and what it accomplishes. From lifestyle photos from etailer brands like Chubbies to thrill-seeking videos by GoPro fans, all of these examples excelled bringing a sense of humanization, relevance and credibility to their brand claims.

Most importantly, we discussed the necessity to take user-generated content seriously. As with any marketing effort, you have to start with a clearly defined strategy for motivating, curating and transforming user-generated content.
Want to hear the rest? Listen to the webinar on demand to pick up a few more tips and tactics.