What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members?
To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say the least.
For me personally, one thing that hasn’t changed is where I worked. A few months ago, I reached my 10-year anniversary working at Netplus and though we’ve maintained the core mission of helping brands thrive, we’ve definitely seen a lot of change—change in clients, change in location and of course, change in technology.
After all, the digital landscape is vastly different than it was 10 years ago. Back in 2007, Facebook was just being made available to everyone around the world, not just college students; today, the site has over 2 billion users. Ten years ago was also when Steve Jobs introduced the iPhone to the world, completely altering our relationship with our phones as we knew it. Need proof? A decade later, Apple has sold over 1.2 billion iPhones while Google announced there are now more than 2 billion active Android devices in use today.
With access to technology literally in the palm of our hands, so many different things have followed from the rise of YouTubers to the very idea of trolling as well as “Googling” people. Just think about where the world would be without them.
The increased popularity of smartphones also engendered the birth of responsive design—a mobile-first approach to building websites, emails and anything digital. We also saw information overload where consumers can get all sorts of information in seconds, making our need for instant gratification tenfold. The idea of not immediately looking up something on your phone feels practically foreign.
But technology, of course, goes beyond our phones. The reality is some of us are getting our food delivered via robots and more and more brands are using chatbots to interact with their customers. It’s also an exciting time to be a web developer due to the addition of CSS Grid.
All in all, the last 10 years have been full of ups and downs, but there’s a lot to look forward to and I’m excited as to what the next 10 years will bring us—both at Netplus and beyond.