Did everyone skip Thanksgiving this year? It seems the Black Friday and Cyber Week sales have all but taken over this food-lover’s holiday. In fact, we only observed a few brands taking real advantage of this special time for families (and family meals) to connect and engage with consumers.
But fear not. Here at Netplus, we never give up an opportunity to talk shop (food) with some of our favorite brands. Here’s who’s really bringing it to the table this year…
1. Stove Top made stretchy Thanksgiving dinner pants.
Branded apparel is fast becoming all the rage for the food and beverage industry—especially in the fast casual vertical. But, CPG heavy-hitter Stove Top surprised us with a truly out-of-the-box custom apparel idea: “stretchy thanksgiving pants.” Eat all you want, and the pants grow with you. No unbuttoning required.
Even Jason Biggs joined in on the fun (as a sponsor, of course).
2. Pringles throws back in retro Thanksgiving parody.
We have to give a round of
3. McCormick proves there’s “No Flavor Like Home.”
McCormick just crushes the Thanksgiving game. Their “No Flavor Like Home” campaign is an all around digital win—complete with an engaging personality quiz, social media ads and a 0:40 video spot that just gets you right in the feels. This campaign celebrates the brand’s 128 history in your favorite Thanksgiving flavors.
4. Camielle Styles and Target partner on Friendsgiving flair.
Target has forged an on-going partnership with lifestyle influencer, Camille Styles. The pair pulled out all the stops to help consumers create the most swoon-worthy Friendsgiving tablescapes and decor. Trust us: you’ll want to take a few notes.
5. Pillsbury won’t be outdone on Thanksgiving.
Family staple and beloved brand, Pillsbury, decked out their social channels pretty nicely for Thanksgiving, including a video cover photo on Facebook, a sea of recipe content across social channels and eye catching recipe videos. Our favorite? The “perfect project to keep the kiddos out of the kitchen on Thanksgiving morning!”
What was your favorite Thanksgiving-themed content? Let us know!