Social Media Defined: 10 Years Later

This column originally appeared in Philly Ad News. “The variety of stand-alone and built-in social media services currently available introduces challenges of definition…” Wikipedia Social media as applied to our industry practices has become challenging to define because it represents a profound shift in how consumers view and interact with the world. Today, social media success requires multiple layers of expertise and disciplines—such as media targeting, one to one communications, con... Read More