How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

How Adobe XD Improved Our Website Process

I first learned about Adobe XD (or, ‘Project Comet’ as it was referred to back then) several years ago at HOW Design, I definitely didn’t expect that it would become my favorite tool in the arsenal of Adobe products, but when life hands you excellent interactive prototyping tools, you make websites with it! Since adopting the tool in our website workflow, our design, content strategy and tech teams have come together to work iteratively and harmoniously on web design projects, both big and... Read More

The Future of CPG Brands Online

When it comes to how brands interact with their customers, it’s no longer enough to simply know and use a demographic, or target a certain audience. More than ever, consumers want to know that the brands and companies they’re buying from align with their personal beliefs. Gone are the days when companies could avoid talking politics at any cost. Today, the future of CPG brands is dependent on transparency, and a brands’ stance on issues their customers find important. Consider the tragic s... Read More

Headless WordPress + React

WordPress REST API There are two main types of Content Management Systems (CMS): coupled & decoupled. Coupled means the backend (the CMS and database) and frontend (what the user sees) are bound together. WordPress is a coupled CMS. However, since they added the WP REST API to their build, you can now access your site’s content from anywhere. This gives us the option of decoupling the backend from the frontend. This is called a Headless CMS. I’ve taken great interest in WordPre... Read More

Why DS Executive Reports Are the Ultimate Reporting Time-Saver

As a pay-per-click (PPC) professional, I definitely spend some days entrenched in reporting, whether it’s for daily, weekly or monthly data. After executing various paid search campaigns, it’s important to do proper reporting to see where the results lie. However, pulling raw data from different sources like Google AdWords, Bing Ads or a third party source like DoubleClick Search (DS) can get tedious and time-consuming. Fortunately, instead of compiling all that data from each source into on... Read More

Lots to Love: The Best 2018 Valentine’s Day Content

Valentine’s Day. A day that is probably one of the most polarizing holidays for consumers due to the variety of emotions it brings up: from tenderness and passion to stress and anxiety to straight-up indifference or preference for its counterpart, Singles Awareness Day. However, as we’ve noted before (here, here and here), holidays bring some of the best in branded content. See below for our top picks that made us feel the love. 1. Panera Bread: Panera Proposal Sweeps (function(d, s, id) {... Read More

Okay, We Have to Talk About “Lady” Doritos

*Le sigh.* Just when it seemed that Doritos had won over countless hearts and minds (including mine) with an amazing Super Bowl Ad featuring Peter Dinklage and Morgan Freeman in an epic lip sync battle, this happened: You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the ... Read More

The Facebook Tornado and Other Threats to a Static Plan

Originally published on Target Marketing. The world of online marketing is in perpetual flux. This constant vertigo is caused by many things, including technological progress, competitive or market pressures, and new consumer expectations. Anticipating change and being ready to adjust for it is the only way for marketers to thrive in this environment. Easier said, than done. And this month’s challenge to the digital marketing equilibrium has been the announcement of the algorithmic update to F... Read More

Creative Mornings: January 2018

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Manufacturing Scarcity The global theme for January was Anxiety and in Philadelphia, the speaker was Edd Conboy, a staff therapist at the C... Read More

Facebook’s Latest News Feed Update: What You Need to Know

Another day, another algorithm update. Despite some continued panic from publishers and news organizations, Facebook’s latest News Feed algorithm update should not alarm you. We repeat: there is no need to be alarmed.  Instead, we recommend grabbing your favorite snack and maybe a comfy sweater—we’ve got it covered from here. A Brief Summary Algorithm updates are simply a fact of life for digitally focused brands and marketers. From search to social (and even your inbox!), algorithms dete... Read More

The Best Products of CES 2018

This year’s Consumer Electronics Show (CES) kicked off with heavy rain, a power outage that lasted nearly two hours and a major security flaw being found in the keynote speaker’s processors, affecting nearly all their CPUs dating back decades (AKA Meltdown & Spectre). However, the show did go on, and the innovations and upgrades seen this year were better than ever. Here’s a quick recap of the highlights. For your reference, use the key below regarding their availability. [P/C] = Prot... Read More

Playing the Amazon Game: Translating Big Data Into Big Dollars

Originally published on Target Marketing. Will 2018 be the year of Amazon (again)? The first week of the year is always filled with predictions, and there’s a good chance that most serious business predictions for 2018 will include some version of a call for businesses to respond to, react to, or create a new business model in order to compete in this age of Amazon. Because the truth is, if you think that non-retail businesses are exempt from this challenge, you are wrong. While Amazon may hav... Read More

’Tis the Season: The Top 5 Holiday Ads of the Year

Ah, the holiday season. A time for shopping, last minute deadlines and a ton of amazing branded content. Despite the hustle and bustle of this week, we had to squeeze in a quick hit list of the top five brands that are spreading some holiday cheer. Check out the best of the best below! 1. Chipotle: Holiday Gift Guide  Holiday gift cards to restaurants or retailers are nothing new, but how brands promote the idea is another story. Case in point? Chipotle, which created a Holiday Gift Guid... Read More