Category: Industry

Lots to Love: The Best 2018 Valentine’s Day Content

Valentine’s Day. A day that is probably one of the most polarizing holidays for consumers due to the variety of emotions it brings up: from tenderness and passion to stress and anxiety to straight-up indifference or preference for its counterpart, Singles Awareness Day. However, as we’ve noted before (here, here and here), holidays bring some of the best in branded content. See below for our top picks that made us feel the love. 1. Panera Bread: Panera Proposal Sweeps (function(d, s, id) {... Read More

Lots to Love: The Best 2018 Valentine’s Day Content

Valentine’s Day. A day that is probably one of the most polarizing holidays for consumers due to the variety of emotions it brings up: from tenderness and passion to stress and anxiety to straight-up indifference or preference for its counterpart, Singles Awareness Day. However, as we’ve noted before (here, here and here), holidays bring some of the best in branded content. See below for our top picks that made us feel the love. 1. Panera Bread: Panera Proposal Sweeps (function(d, s, id) {... Read More

Okay, We Have to Talk About “Lady” Doritos

*Le sigh.* Just when it seemed that Doritos had won over countless hearts and minds (including mine) with an amazing Super Bowl Ad featuring Peter Dinklage and Morgan Freeman in an epic lip sync battle, this happened: You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the ... Read More

The Facebook Tornado and Other Threats to a Static Plan

Originally published on Target Marketing. The world of online marketing is in perpetual flux. This constant vertigo is caused by many things, including technological progress, competitive or market pressures, and new consumer expectations. Anticipating change and being ready to adjust for it is the only way for marketers to thrive in this environment. Easier said, than done. And this month’s challenge to the digital marketing equilibrium has been the announcement of the algorithmic update to F... Read More

Creative Mornings: January 2018

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Manufacturing Scarcity The global theme for January was Anxiety and in Philadelphia, the speaker was Edd Conboy, a staff therapist at the C... Read More

Facebook’s Latest News Feed Update: What You Need to Know

Another day, another algorithm update. Despite some continued panic from publishers and news organizations, Facebook’s latest News Feed algorithm update should not alarm you. We repeat: there is no need to be alarmed.  Instead, we recommend grabbing your favorite snack and maybe a comfy sweater—we’ve got it covered from here. A Brief Summary Algorithm updates are simply a fact of life for digitally focused brands and marketers. From search to social (and even your inbox!), algorithms dete... Read More

The Best Products of CES 2018

This year’s Consumer Electronics Show (CES) kicked off with heavy rain, a power outage that lasted nearly two hours and a major security flaw being found in the keynote speaker’s processors, affecting nearly all their CPUs dating back decades (AKA Meltdown & Spectre). However, the show did go on, and the innovations and upgrades seen this year were better than ever. Here’s a quick recap of the highlights. For your reference, use the key below regarding their availability. [P/C] = Prot... Read More

Playing the Amazon Game: Translating Big Data Into Big Dollars

Originally published on Target Marketing. Will 2018 be the year of Amazon (again)? The first week of the year is always filled with predictions, and there’s a good chance that most serious business predictions for 2018 will include some version of a call for businesses to respond to, react to, or create a new business model in order to compete in this age of Amazon. Because the truth is, if you think that non-retail businesses are exempt from this challenge, you are wrong. While Amazon may hav... Read More

’Tis the Season: The Top 5 Holiday Ads of the Year

Ah, the holiday season. A time for shopping, last minute deadlines and a ton of amazing branded content. Despite the hustle and bustle of this week, we had to squeeze in a quick hit list of the top five brands that are spreading some holiday cheer. Check out the best of the best below! 1. Chipotle: Holiday Gift Guide  Holiday gift cards to restaurants or retailers are nothing new, but how brands promote the idea is another story. Case in point? Chipotle, which created a Holiday Gift Guid... Read More

Now & Then: A Reflection On Technology 10 Years in the Making

What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members? To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say t... Read More

Takeaways From Google Cloud OnBoard

Back in October, I attended the Google Cloud OnBoard, a free, full-day training event hosted in various cities across the country that provides developers with in-depth training and certification to Google Cloud Platform (GCP). Prior to attending, I already had some experience with the platform: from the always reliable Google Maps and Analytics APIs to a passing curiosity in some of their machine learning tools such as TensorFlow and the Vision API. But to my surprise, I ended up learning ... Read More

Build a Preference Platform With Your Customers

Originally published on Target Marketing. Your retail holiday strategy is well underway by now (or should be) but it’s never too late to fine tune your approach for today’s sales while building towards a stronger position for future sales. Syncing with your customers’ buying rhythms is one way to maximize your marketing dollars and year end results. Relentless advertising messages bombarding consumers across new and old channels, expanded competitive sets, and promotional periods like Blac... Read More

Creative Mornings: Nov. 2017

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Creative Mournings When we first heard that the global theme for November was going to be Death, a few of us were excited while others like ... Read More

Feast Your Eyes on These 5 Thanksgiving Campaigns

Did everyone skip Thanksgiving this year? It seems the Black Friday and Cyber Week sales have all but taken over this food-lover’s holiday. In fact, we only observed a few brands taking real advantage of this special time for families (and family meals) to connect and engage with consumers. But fear not. Here at Netplus, we never give up an opportunity to talk shop (food) with some of our favorite brands. Here’s who’s really bringing it to the table this year… 1. Stove Top made stretchy ... Read More