How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

How to Build Strong Client Relationships

At a recent networking event, I was having a lively conversation with a woman who enlightened me in her efforts to engage her clientele. Her secret? She makes it her mission to send a thank you note every day. The results were staggering. Clients were surprised and gracious, prospects became more receptive, even colleagues shifted their attitudes after receiving a card to show that their work was noticed and appreciated. A thank you card embodies what building great relationships is all about. I... Read More

Now You See Me: The Importance of Brand Transparency

Authenticity, integrity, and intentionality– these are just a few of the things that contribute to brand transparency. More than ever, people are listening to what brands are saying and doing. According to a survey by Sprout Social, 86% of consumers value brand transparency. With the circulation of “fake news,” security breaches from established brands, and general consumer trust crisis, it’s no surprise that there is a growing demand for transparency. “Trust is the single most import... Read More

Creative Mornings September: Chaos

What Is Chaos? The word “chaos” is derived from the Greek χάος, khaos, meaning “the emptiness,” the void before the creation of the Cosmos, a state of non-being, the time before the separation of Heaven and Earth. Prima materia to the Romans. Om, the abstract and the absolute, everything and nothing, to Hindus. In Chinese, Wújí 無極, literally “without ridgepole,” refers to the infinite primordial universe, before Yin and Yang differentiate. Formlessness, though not n... Read More

How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

How to Rebrand a Legacy Company in 2018

Embarking on a rebranding effort with your company is always an intimidating venture to undertake. It can be a long and expensive process, with many moving parts. For one, you have to be sure you keep the integrity and existing reputation of your company in tact by continuing to deliver great service throughout the process. This can be a challenge with so many new ideas coming through so quickly. Laying out a detailed plan and key players early on is important to keeping things running smoothly ... Read More

All About SSL Certificates & Why You Need One Now

The TL;DR Version…   As of May 2018 Google Chrome is being used by 61% of users worldwide. Beginning in July 2018 Google Chrome 68 labeled HTTP websites without an SSL certificate as “Not secure” in the address bar. Brands are encouraged to migrate their sites from HTTP to HTTPS by adding an SSL certificate to retain trust with their users and avoid conversion rate decrease.   Image Courtesy Google Security Blog   The Whole Story… What is an SSL Certificate? SSL certific... Read More

How to Succeed on Instagram in 2018

Before we jump in, lets give a  round of applause for Instagram hitting one billion active users in June! Of course, this news comes on the same day that Instagram released IGTV: the next generation of video.  With this newest Instagram update, YouTube is about to have some serious competition.   Let’s talk about Instagram. I’m going to assume that since waking up this morning, you’ve checked Instagram at least once. And if you’re under the age of 30, I can guarantee you’ve probabl... Read More

Facebook Marketing Post Data Scandal: What You Need to Know

For marketers, Facebook has been (until recently) the best place to reach a wide audience for a relatively low price. Through ad targeting, businesses were able to cast a wider net for a smaller price than on other platforms. But in the wake of the Facebook Data Scandal and resulting GDPR crackdown, marketers are wondering: How should I approach Facebook marketing now? People have given us data, but now what? Is Facebook advertising dead?  The short answer to that last one is “no.” But it ... Read More

The Do’s & Don’ts of Writing an Effective Creative Brief

Everyone knows that a good creative brief can make or break a project when it comes to advertising and marketing campaigns. Laziness, lack of preparation or lack of detailed direction can mean the difference between a strong foundation for the team—and, therefore, the ability to execute a campaign from concept to completion—or a complete breakdown in communication and missed opportunity in the end. Creative briefs help to solve any misunderstandings before people start getting to work. Our r... Read More

Building Brand Loyalty in the Age of Digital Sarcasm

In an era of 5-second attention spans and overwrought Instagram ads (Fit Tea, we get it already), establishing brand loyalty without resorting to promotions or discounts has become a tricky business. Consumers are increasingly skeptical about the algorithm-crafted messaging that comes flooding their way, but also crave an emotional connection to their content. Customers Roasting on a Fast Food Fire Take some advice from a fiery redhead known for eschewing frozen beef for the real thing. Over the... Read More

Gamers & CPG Brands: A Match Made in Respawn?

Every few years, the gaming industry has a moment in popular culture. And right now, we’re having one of those moments. With both casual mobile gaming and hardcore esports on a meteoric rise, the opportunity for brand marketers to activate this community of passionate, discerning consumers has never been more compelling. There are plenty of stats and research out there that support the case for nontraditional or non-endemic brand sponsorship in competitive gaming (as well as emerging case stud... Read More

Ajax Forms & Event Tracking: How to Accurately Track Form Submissions

What is an Ajax form? It is a form that, when submitted, does not reload the page. Instead, an Ajax form runs in the background, which is great for user experience. However, it can also create challenges when it comes to event tracking in Google Analytics (GA). The problem: There are a couple ways web managers often track form submissions as events, but the most common is tracking when a confirmation or thank you page is displayed. But with Ajax forms, there is no confirmation page. So how do yo... Read More

Marketers: You Already “Get” GDPR

“We’ve updated our privacy policy.” Seems like you can’t open an email, application or website anymore without a little, ping, “We’ve updated our privacy policy!” This onslaught of legal updates from the brands you love (and probably those you totally forgot about) is a result of the General Data Protection Regulation (GDPR). At its heart, GDPR aims to reduce spam and better protect consumers from breaches or misuse of personal data—and it currently affects any organization whose... Read More