How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

1 Relationship – Many Opportunities to Screw It Up

Originally published on In this age of omni-channel marketing, consumers have numerous points of connection to your brand or company, but they only have one relationship with you. Guarding that relationship means executing across channels in multiple device options wherever that customer happens to be on the globe and in their decision-cycle. It means tailoring every consumer’s experience on the fly for that moment in time and their particular needs, but also to their prior history with y... Read More

Is Legal the Enemy of Social?

Originally published on There are many enemies in nature including predators and prey and those competing for territory or mates. Mother Nature designed things in this way to preserve a certain productive balance. It’s not always pretty but unless that balance is disrupted artificially, it tends to work over a long-term horizon. There exists a similar phenomenon in business where departments or job functions exist in a productive state of tension with each other. They keep each other in c... Read More

New Google Feature Adds Virtual Tours to Businesses

Ever wonder what that restaurant you just found on Google Maps looks like inside? They are currently rolling out a feature that allows businesses to hire Google’s “trusted photographers” to take pictures of the inside of their business to give street-view-like access to their interior. It allows users to walk right through the virtual front door of their business. Watch this video: See the live demo: View Larger Map Visit Google’s Business Photos’ page to learn mor... Read More

Enhanced sitelinks rolling out globally

In February, Google announced enhanced sitelinks on desktop search ads. They display enhanced sitelinks by combining multiple sitelinks and closely related search ads into a larger nested format. Early testing showed that enhanced sitelinks could make ads that appear above the organic search results even more useful. And they could lead to significantly higher clickthrough rates for an advertiser than regular 2-line and 3-line sitelinks. Preparing your campaigns You can follow these tips to pr... Read More

Google AdWords: Shared Budgets

Google has recently released a new feature called Shared Budgets in AdWords.  It allows advertisers to utilize one daily budget to be utilized across multiple campaigns in an AdWords account.  This new feature will allow advertisers to  manage AdWord’s daily budgets in each campaign more effectively and efficiently. A useful way in which this feature would be utilized is when you have multiple campaigns targeted to different devices (desktop, mobile and tablet).  Previously, ... Read More

10 Ways to Create a Content Engine

Originally published on Content is the biggest issue for every marketer on the planet. It’s content that attracts the right audience and motivates them to desired actions. It’s content that spurs sharing and return visits. Content can be many things including a game that you enjoy playing or an article that gets your blood boiling, a contest you can enter, a video or podcast that educates, or an image that inspires. Content can live on your website(s), in social media, or can be dis... Read More

Google Shopping Update

It has been a few months since Google Shopping has been announced and rolled out to online retailers.  Tens of thousands of merchants have started participating in the program that essentially took over Google Product Listing Ads and Google has been pleased thus far with the program’s success.  Google Shopping is far from finished in its development and new features are being rolled out frequently.  Changes have been made to make it easier for merchants to start utilizing the program a... Read More

Few Industry Notes

Note #1: The early August search market share data is out from financial analysts ahead of the official comScore release. Yahoo is down once again while partner Bing has hit “an all time high”. Google lost some share (0.4 percent) in August, while Bing gained and Yahoo declined by an equivalent amount (0.2 percent). Strangely, AOL also gained (0.2 percent). Here are the August comScore numbers: Google: 66.4 percent (66.8 percent in July) Bing: 15.9 percent (15.7 percent in July) Yah... Read More

The Beginning of My Journey at Netplus

Hello Everyone! I would like to formally introduce myself to the Netplus Blog Community! My name is Allison Solberg and I am the new Social Media Coordinator at Netplus Marketing. This past May, I graduated from Villanova University where I was a Communication major and also competed on the varsity tennis team. I am originally from the Minneapolis area in Minnesota, but I have also lived in Florida and Rhode Island as well. My extreme passion for tennis moved me down to Florida to train at IMG B... Read More

The Rise of Visual Social Media

Jeffrey Grau, senior analyst at eMarketer and I were sharing thoughts and POV for the up-coming Online Holiday Shopping Report. A particularly compelling discussion point in our conversation was around the rise of visual social media and the implications; specifically as it relates to social media and retailers’ holiday plans. The increasing importance of visual impact to engage and meet marketing objectives has been experienced and executed to measurable success here at Netplus and ... Read More

Voice Search For Your Mobile Device

In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back to you. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear. Search without typing Now you can ask your phone anything, anywhere. Use it in the kitchen, in the garage or anytime your hands might be full. Plus, searching with your voice makes searching words you’re not sure how to sp... Read More

Social Media Seasonality

Originally published on Marketers have become quite adept at managing and messaging consumers according to a calendar that matches brand needs. In general, marketers work to maximize their efficiency by staying top-of-mind with consumers along the product lifecycle, but particularly when sales or other desirable events are most likely to occur. Brands control the timing of ad campaigns, content launches, new product introductions, and other budgetary expenditures, like sampling, to fall mostly ... Read More