Now & Then: A Reflection On Technology 10 Years in the Making

What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members? To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say t... Read More

Dog Days & Digital Doctrines

    CLIENT HIGHLIGHT We’re wrapping up the final week of “Deal with it!” – a 5-week Facebook program on behalf of Independence Blue Cross. Having been charged with developing interesting and valuable wellness content for distribution across IBX’s Social Media channels, we kicked things off with a promotion focused on deals. The aim was to provide Philadelphians free coupons for local, health oriented businesses via a Facebo... Read More

The Perfect Storm

Originally published on Every so often there appears a perfect storm in the advertising world when huge events command and divert the attention of the consuming public and therefore draw the dollars of the advertisers, particularly in television. Actually this particular perfect storm is perfectly predictable and happens every four years when the U.S. presidential election occurs. This election cycle is especially advertising-heavy due to the highly contested race and relaxed rules governing th... Read More

Social Media ROI and Our Love of Infographics

Besides the two classic certainties of taxes and death, 2012 has rolled along with two for modern times. 1) More than ever marketers demand accountability and work to determine ROI on every dollar spent, Social Media included. and 2) Infographics will be developed for anything and everything that can be measured. Here at Netplus, we’ve been collecting our favorite Infographics like baseball cards. This one is especially worth a share as it relates directly to how several marketers have mea... Read More

Mad Dash for Mobile

Originally published on You probably don’t need convincing that a mobile strategy is necessary, but many digital marketers have been reluctant to jump in the water, waiting for all the ripples of devices, markets, and approaches to settle. They won’t. In this very fractured digital media environment, mobile plays a unique and increasingly critical role, providing a wealth of personal, immediate, and location-smart ways to interact with specific audiences. The U.S. mobile environment... Read More

What Could Possibly Go Wrong?

Originally published on Most organizations, like most people, go into something new with high expectations. We’re wired to expect positive outcomes but we need to work to ensure that we earn them. Sometime this quarter or year you’re going to embark on a journey into new digital territory. You might be building up a new social community or creating a mobile experience, trying a new targeting approach, launching an online promo or app, or integrating new analytics or CRM software. Yo... Read More

You Can Use Facebook for Email Too!

yesterday, facebook switched everyone’s email to their @facebook system. While the internet has been generally angry about this decision, and many blogs have given directions for resetting this, very few have actually talked about how you can now send emails right from your messaging center. All you need to do is open the message center, add an email address, and type! Everything is formatted to appear as a standard chat message that you would receive from your friends, and you can also at... Read More

Facebook mobile apps

With more than 845 million active users (and growing everyday) Facebook is the world’s largest social network. Of those active users Facebook says over 425 million users’ access Facebook via mobile devices.  So over 50% of Facebook users access the social network through their mobile devices. More smart phones are being activated every day, along with tablets. And with wireless companies such as Verizon changing their billing structure to make it more affordable to have smart phones... Read More

Facebook Launches an Ad Exchange…Now What?

Facebook has announced that they are testing and will soon be launching an ad exchange in which users will be shown ads relevant to behaviors they exhibited outside of the Facebook property. Whether or not this was a smart decision for Facebook is up for debate. As an advertiser the real concern should be on what steps should be taken next to make the most use of this exchange. Step 1 – Start Your Display Campaign This may be a little basic, but without a display campaign you cannot run displa... Read More

A Farewell From Liz

The digital advertising world is always changing, it gives you insight into so many different types of people and communities. I’ve accomplished so much at Netplus in the past year, and although I’ve grown and learned here, it’s time for me to take the next big step in my career. I started my personal social media accounts when I was still in High School, and throughout college my fascination with the growing space continued.  I loved, and still love meeting new people and mak... Read More

Buy All The Beautiful Things You Find On The Web?

Over the course of the past two years or so, we have witnessed Pinterest burst on to the digital scene. The picture bookmarking site is 16th for traffic in the US according to Alexa.com. Pinterest allows its 10 million users (Source: ComScore) to load images, pin them to their online inspiration boards, share them with their followers and re-pins others’ images. A flurry of interactivity that can lead to virtually free visibility for marketers. Pinterest describes itself as a place for to ... Read More

Mobile App Extensions

What it does When smartphone users are searching on Google.com, they can see your ad promoting your app, and directly click to download it from the Google Play or iTunes App Store. What’s more, with the launch of the new Mobile App Extension, you can even choose to deep link to a specific page inside your app, right from your ad. People who already own your app can be brought to a specific section inside your mobile app, and easily complete a conversion inside your app. Click-to-download ads c... Read More

The Pain and Peril of Pinterest Promos

Originally published on Consumers have jumped onto Pinterest in a big way, quickly making it the third largest social site and an irresistible magnet for marketers to reach engaged users. Leading brands have extended their visual assets for consumption and sharing and retailers are finding Pinterest a strong driver for both traffic and revenue. In fact, a recent Shopify study pegged Pinterest users as a bit older and more affluent than other social demos and much more likely to convert to a sal... Read More