The Future of Specialty Foods is Made Just For You

A sales rep from a small Spanish cheese company lifts a perfectly modern glass cloche and cuts an asymmetrical piece of semi-firm sheep’s milk cheese. She extends her hand my way, beckoning me to come over. Her table is covered with practical (but still beautiful) brown recycled paper, with various cheeses placed directly on the paper. Aside each cheese is a name, handwritten, and a few select qualifiers or tasting notes. The handwriting is somewhere in between legible and illegible, like it... Read More

Can Bite Change the Way We Order (or Eat)?

Bite is a free food reviewing app founded in September of 2017 by David Ko, Peter Hwang, and Timothy Ko. It started in Philadelphia, but has been quickly expanding elsewhere. What makes Bite different from Yelp? Well, with Bite, you are able to review an individual dish by its taste, portion, and recommendation, where with Yelp, you review the restaurant as a whole. Finding Bite: I found out about this app while walking through the Chinatown Night Market, and was drawn in by the logo. When the m... Read More

Blockchain or: How I Learned to Stop Worrying and Love the Ledger

Blockchain. If you’re in the tech industry, you’ve probably heard of it. For me, it took the task of presenting its capabilities to Netplus staff earlier this year to bring it to light. And now, partly in thanks to the Baader-Meinhof Phenomenon, I’m seeing it pop up everywhere. Of course, I had been hearing about bitcoin for over a year—which is likely blockchain’s most recognizable applications. Beyond the fact that people were making lots of money off of it, I never fully unde... Read More

You do You: Asian-American Creatives on the Rise

Illustration by Shannon Tang As a Chinese-American designer, I’m always inspired by other Asian-American artists and designers. Popular media often disproportionately portrays Asian-Americans as doctors, lawyers and engineers. And while there is certainly nothing wrong with pursuing those careers, the underrepresentation of Asian-Americans as artists, dreamers and visionaries in the media can contribute to a stereotype that misses out on the inspiring work and passion of these artists. Many of... Read More

The Future of CPG Brands Online

When it comes to how brands interact with their customers, it’s no longer enough to simply know and use a demographic, or target a certain audience. More than ever, consumers want to know that the brands and companies they’re buying from align with their personal beliefs. Gone are the days when companies could avoid talking politics at any cost. Today, the future of CPG brands is dependent on transparency, and a brands’ stance on issues their customers find important. Consider the tragic s... Read More

A Reaction to Distraction

I use a lot of apps. And I mean a lot of apps. Between my iPhone, iPad and MacBook Pro, I am comfortably overwhelmed and often distracted. To remedy this, I thought I would go through them all and identify only those apps that I truly need, if “truly need” is accurate. Truth be told, there are days that I wish I could go back to the era before the internet and mobile connectivity. I still do all the same things I did before. I eat, sleep, walk, drive, communicate, listen to music and... Read More

Headless WordPress + React

WordPress REST API There are two main types of Content Management Systems (CMS): coupled & decoupled. Coupled means the backend (the CMS and database) and frontend (what the user sees) are bound together. WordPress is a coupled CMS. However, since they added the WP REST API to their build, you can now access your site’s content from anywhere. This gives us the option of decoupling the backend from the frontend. This is called a Headless CMS. I’ve taken great interest in WordPre... Read More

Why DS Executive Reports Are the Ultimate Reporting Time-Saver

As a pay-per-click (PPC) professional, I definitely spend some days entrenched in reporting, whether it’s for daily, weekly or monthly data. After executing various paid search campaigns, it’s important to do proper reporting to see where the results lie. However, pulling raw data from different sources like Google AdWords, Bing Ads or a third party source like DoubleClick Search (DS) can get tedious and time-consuming. Fortunately, instead of compiling all that data from each source into on... Read More

The Netplus Guide to Eating in Chinatown

On any given day, there’s one thing we are constantly talking about: food. From the brands we work with to what we’re planning to eat for lunch, you’ll be hard-pressed to find a group of people who think about food as often as we do. And as someone who has been taking photos of food before it became a standard on millions of social media accounts with too many “food porn” hashtags to count, I am definitely no exception. But don’t get it twisted: I’m no food blogger or Instagrammer.... Read More

Creative Mornings: February 2018

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: An Outsider’s Perspective This month’s global theme was Curiosity, and Philadelphia’s talk was led by Pete Woodall who talked about h... Read More

Lots to Love: The Best 2018 Valentine’s Day Content

Valentine’s Day. A day that is probably one of the most polarizing holidays for consumers due to the variety of emotions it brings up: from tenderness and passion to stress and anxiety to straight-up indifference or preference for its counterpart, Singles Awareness Day. However, as we’ve noted before (here, here and here), holidays bring some of the best in branded content. See below for our top picks that made us feel the love. 1. Panera Bread: Panera Proposal Sweeps (function(d, s, id) {... Read More

Okay, We Have to Talk About “Lady” Doritos

*Le sigh.* Just when it seemed that Doritos had won over countless hearts and minds (including mine) with an amazing Super Bowl Ad featuring Peter Dinklage and Morgan Freeman in an epic lip sync battle, this happened: You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the ... Read More

A Quick Toast to the Underdogs

I fully admit that when I first moved to Philadelphia two and a half years ago, I didn’t know much about this city beyond the basic facts the average person knows: it’s the home of the cheesesteak (my personal fave: John’s), the setting of the various Rocky movies and the beloved city of Benjamin Franklin. This was coupled by the fact that I am not a big sports person by any definition so any biases there were nil. But when I scored tickets to a Philadelphia Eagles vs. New York Giants game... Read More