Insights and Perspectives on Digital Marketing (and Everything Else) • Netplus

Is advertising dead?

What is advertising today? The practice of advertising has become blurred across legacy and newer forms of communication; across PR, advertising, social, paid, earned media, content marketing and other industry...

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Hype or Opportunity?

Marketers today face the huge challenge of creating the right program mix to meet their brand objectives. It’s difficult to balance the risk of new investments against the budget support...

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