Now & Then: A Reflection On Technology 10 Years in the Making

What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members? To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say t... Read More

Now & Then: A Reflection On Technology 10 Years in the Making

What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members? To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say t... Read More

Takeaways From Google Cloud OnBoard

Back in October, I attended the Google Cloud OnBoard, a free, full-day training event hosted in various cities across the country that provides developers with in-depth training and certification to Google Cloud Platform (GCP). Prior to attending, I already had some experience with the platform: from the always reliable Google Maps and Analytics APIs to a passing curiosity in some of their machine learning tools such as TensorFlow and the Vision API. But to my surprise, I ended up learning ... Read More

Build a Preference Platform With Your Customers

Originally published on Target Marketing. Your retail holiday strategy is well underway by now (or should be) but it’s never too late to fine tune your approach for today’s sales while building towards a stronger position for future sales. Syncing with your customers’ buying rhythms is one way to maximize your marketing dollars and year end results. Relentless advertising messages bombarding consumers across new and old channels, expanded competitive sets, and promotional periods like Blac... Read More

Creative Mornings: Nov. 2017

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Creative Mournings When we first heard that the global theme for November was going to be Death, a few of us were excited while others like ... Read More

Feast Your Eyes on These 5 Thanksgiving Campaigns

Did everyone skip Thanksgiving this year? It seems the Black Friday and Cyber Week sales have all but taken over this food-lover’s holiday. In fact, we only observed a few brands taking real advantage of this special time for families (and family meals) to connect and engage with consumers. But fear not. Here at Netplus, we never give up an opportunity to talk shop (food) with some of our favorite brands. Here’s who’s really bringing it to the table this year… 1. Stove Top made stretchy ... Read More

Your Guide To AdWords Success This Holiday Season

With the holiday season soon approaching, AdWords managers are gearing up for the busiest time of year. As a result, most of their workflows are about to change dramatically, especially if they’re managing multiple large AdWords accounts. So how does a search marketer handle it all? Here are a few tips for managers to save time and ensure the success of campaigns for their large accounts. Keep Your Priorities Straight When managing a high-volume, high-spend search account, the process is the s... Read More

CSS Grid: A Whole New World (Wide Web)

When it comes to laying out content in a web browser, developers can use a variety of clever hacks and tricks, but at the end of the day there has never been a simple solution to create vertical space—until now. Enter CSS Grid, a game-changer to CSS’ display property. Opening up an enormous amount of layout possibilities, this tool has the potential to lead to innovative layouts in 2018 that could change the way we interact with and understand content on the web. But how? Read on to find o... Read More

Hello, Netplus: A Q&A With Our Newest Hires

Here at Netplus, we pride ourselves on being open to wild ideas and big asks. We work in small, cross-functional teams and offer a different kind of value to both our clients and employees: complete collaboration. So when we grew our agency by not just one, but three new faces in the last several months, you could say we got pretty excited. Although they’re already deep in the trenches of our agency, we thought giving them some attention on our blog was long overdue. Read on to get to know Jun... Read More

Meal Plan Subscriptions: A Marketer’s Experience

As most busy millennials with a full-time job, I definitely have days where meal prepping is the last thing on my mind. After a long day, the idea of cooking can feel inconvenient at the least and burdensome at the most. And in the end, giving in to the siren call of Seamless or Caviar seems like a much better option than having popcorn for dinner. This is probably enabled by the fact that I love food. Ask anyone who knows me. On any given day, the first thing I ask on Slack is what people are e... Read More

The Keys to Protecting Your Brand Online

Originally published on Target Marketing.  When your brand is online, it is in jeopardy. Competitors may use your brand terms in keyword searches, pirate your slogans or unfairly label their goods with your brand. There are roughly a million ways for the unscrupulous to abuse your brand, and only one way for you to protect it — diligence. Protecting your brand starts with consistency of use and message, and requires a meticulous process to protect your brand value and your legal rights. Best ... Read More

5 Brands That Are Killing It On Social For Halloween

We love how holidays bring some of the best in branded content on social media. And Halloween is no exception. That’s why we gathered the top five brands that are raising a little hell this Halloween season. 1) Oreo: Spooky Balls Video Source: Oreo Fact: Oreo is always slaying the social media game, but we loved the weird awesomeness of this unique video. They somehow managed to turn your everyday recipe video into a “hipster animation” featuring kinetic typography with stop-motion-esq... Read More

Facebook Marketing in 2018: What You Need to Know

The rules of Facebook marketing have changed. But has your strategy? To help brands supercharge their Facebook marketing strategy without busting their budgets or drastically altering their creative approach, we created The Facebook Marketing Playbook. Complete with real-life examples and actionable recommendations, the guide focuses on content strategy and low-cost social advertising to help you answer important questions like: Is Facebook the right channel for me? What’s Facebook’s role i... Read More

Creative Mornings: Oct. 2017

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Humble Beginnings October’s global theme was Pioneer and in Philly, the lecture was aptly led by Josh Goldblum, one of the founders of th... Read More