How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

The Netplus Guide to Bubble Tea

Bubbles and tea? You might be wondering how the two even go together. Bubble tea is another name for Boba Tea. Although it historically started as black tea with milk and tapioca balls, “bubble tea” has changed throughout the year due to the exceptional amount of options and customizations available. Bubble tea originated from Taiwan in the 1980s and has became internationally popular. It comes in tons of different flavors and toppings, but the basic bubble tea, also known as milk te... Read More

How to Build Strong Client Relationships

At a recent networking event, I was having a lively conversation with a woman who enlightened me in her efforts to engage her clientele. Her secret? She makes it her mission to send a thank you note every day. The results were staggering. Clients were surprised and gracious, prospects became more receptive, even colleagues shifted their attitudes after receiving a card to show that their work was noticed and appreciated. A thank you card embodies what building great relationships is all about. I... Read More

Now You See Me: The Importance of Brand Transparency

Authenticity, integrity, and intentionality– these are just a few of the things that contribute to brand transparency. More than ever, people are listening to what brands are saying and doing. According to a survey by Sprout Social, 86% of consumers value brand transparency. With the circulation of “fake news,” security breaches from established brands, and general consumer trust crisis, it’s no surprise that there is a growing demand for transparency. “Trust is the single most import... Read More

Creative Mornings September: Chaos

What Is Chaos? The word “chaos” is derived from the Greek χάος, khaos, meaning “the emptiness,” the void before the creation of the Cosmos, a state of non-being, the time before the separation of Heaven and Earth. Prima materia to the Romans. Om, the abstract and the absolute, everything and nothing, to Hindus. In Chinese, Wújí 無極, literally “without ridgepole,” refers to the infinite primordial universe, before Yin and Yang differentiate. Formlessness, though not n... Read More

What Food Culture Teaches Us About Storytelling

“Sorry I’m not home right now / I’m walking in the spider webs / So leave a message and I’ll call you back.” Gwen Stefani’s voice percolates loudly in the background as my husband’s hands stretch seemingly preternatural dough from a deep hotel pan. I giggle and marvel at just how much the living flour and water monster really does resemble spider webs. The sinuous dough is the result of a recipe he had been working on for months, obsessively testing the moisture content and tempera... Read More

6 Magical Disney Food Photos to Inspire Your Next #Foodstagram

It seems that just about every week, Disney Land and Disney World release new, photo-ready foods that cause the internet to lose its mind. They somehow manage to keep making sweet treats that aren’t just delicious, but perfectly Instagrammable, too. But let’s face it: Disney is a million Kodak moments waiting to happen, and their Foodstagram game just brings it to the next level. People go to the parks and make everyone else jealous of the cool things available there, and of course, how brig... Read More

How To Create Inclusive User Personas For Your Business

Typically, when a company or marketer is trying to outline their ideal customer, they start developing a “persona.” A persona has traditionally been made up of a set of demographics and characteristics that helps brands be laser-focused in their content, website, and targeting practices. But as the internet gets more and more ingrained in our daily lives, cracks are starting to show in the practice of how those personas are determined. In nearly all cases, one size does not fit all, and pers... Read More

How to Rebrand a Legacy Company in 2018

Embarking on a rebranding effort with your company is always an intimidating venture to undertake. It can be a long and expensive process, with many moving parts. For one, you have to be sure you keep the integrity and existing reputation of your company in tact by continuing to deliver great service throughout the process. This can be a challenge with so many new ideas coming through so quickly. Laying out a detailed plan and key players early on is important to keeping things running smoothly ... Read More

All About SSL Certificates & Why You Need One Now

The TL;DR Version…   As of May 2018 Google Chrome is being used by 61% of users worldwide. Beginning in July 2018 Google Chrome 68 labeled HTTP websites without an SSL certificate as “Not secure” in the address bar. Brands are encouraged to migrate their sites from HTTP to HTTPS by adding an SSL certificate to retain trust with their users and avoid conversion rate decrease.   Image Courtesy Google Security Blog   The Whole Story… What is an SSL Certificate? SSL certific... Read More

Cashing in on Amazon Prime Day

Amazon Prime Day was exciting for the hundred million or more Prime members and for Amazon certainly but also for a number of authoritative publications who are creating curated lists of the best of Prime Day deals. Two that caught our eye today included Wired’s ranked list of the best in electronic deals as well as Epicurious’ reveal of kitchen gadgets on discount. Each publication included a link to an article on their own site via email with links to the Amazon deals increasing their own ... Read More

The Future of Specialty Foods is Made Just For You

A sales rep from a small Spanish cheese company lifts a perfectly modern glass cloche and cuts an asymmetrical piece of semi-firm sheep’s milk cheese. She extends her hand my way, beckoning me to come over. Her table is covered with practical (but still beautiful) brown recycled paper, with various cheeses placed directly on the paper. Aside each cheese is a name, handwritten, and a few select qualifiers or tasting notes. The handwriting is somewhere in between legible and illegible, like it... Read More

How to Succeed on Instagram in 2018

Before we jump in, lets give a  round of applause for Instagram hitting one billion active users in June! Of course, this news comes on the same day that Instagram released IGTV: the next generation of video.  With this newest Instagram update, YouTube is about to have some serious competition.   Let’s talk about Instagram. I’m going to assume that since waking up this morning, you’ve checked Instagram at least once. And if you’re under the age of 30, I can guarantee you’ve probabl... Read More

Facebook Marketing Post Data Scandal: What You Need to Know

For marketers, Facebook has been (until recently) the best place to reach a wide audience for a relatively low price. Through ad targeting, businesses were able to cast a wider net for a smaller price than on other platforms. But in the wake of the Facebook Data Scandal and resulting GDPR crackdown, marketers are wondering: How should I approach Facebook marketing now? People have given us data, but now what? Is Facebook advertising dead?  The short answer to that last one is “no.” But it ... Read More