Food for Thought, Literally

Originally published on Target Marketing.  If you were ever in doubt of the changes that our digital access, behaviors and devices have made in our daily lives, look no further than how you nourish your body. The introduction and integration of online food tools and content have made the planning, shopping, and cooking of all things food and beverage-related a dramatically different experience than the experience of prior generations. How will that influence our relationship with food and each ... Read More

Food for Thought, Literally

Originally published on Target Marketing.  If you were ever in doubt of the changes that our digital access, behaviors and devices have made in our daily lives, look no further than how you nourish your body. The introduction and integration of online food tools and content have made the planning, shopping, and cooking of all things food and beverage-related a dramatically different experience than the experience of prior generations. How will that influence our relationship with food and each ... Read More

Creative Mornings: Sept. 2017

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! I first experienced Creative Mornings about four years ago in Washington, D.C. Since then, I’ve been to 15+ talks in two cities led by artists of all typ... Read More

What CPG Marketers Can Learn From Brandless

The new year is fast-approaching and if there’s one piece of advice we can give to consumer package goods (CPG) brands for 2018, it’s that old mass-market shopping behaviors no longer apply. Historically, CPG brands could track population and consumer spending habits to make determinations about expanding or maintaining their market share. However, things have changed for both consumers and retailers—and that’s a very good thing. In the age of hyper-efficient distribution channels like F... Read More

Highlights of a Drexel Design Co-Op: Radnyee Joshi

Hi! My name is Radnyee Joshi. I’m a senior graphic design major at Drexel University, and I just spent six months with Netplus as a Co-Op. This past summer, I have been exposed to so many new experiences—from designing emails and social media content, to collaborating on new brand identities and marketing campaigns. I have learned so much about how to be a stronger designer in the real world. Therefore, I wanted to convey my time here in a creative way, so the following infographic is a glim... Read More

Digital Bites: September Edition

At Netplus, we help restaurant and grocery brands beat competitors by outsmarting instead of outspending. That’s why we keep a close watch on the trends, ideas and insights that matter most to your bottom line. Here’s what we’re watching this month. The Era of Unbranding Photo by Danielle Scott Younger consumers—even those with six-figure incomes—are price obsessed, argue both AdAge and RetailDive. And thanks to disruptors from Aldi/Lidl to Brandless to Amazon, there are more low-cost ... Read More

Winning at Voice-Assisted Search

Originally published on Target Marketing.  The Walmart and Google cooperative voice-shopping partnership announced a few weeks ago heralds more than just the first real challenge to dominant e-commerce giant Amazon. It punctuates the growing prevalence and importance of voice-assisted searching and shopping behaviors. Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing improvements and expanded options in natural language... Read More

Social Media Defined: 10 Years Later

This column originally appeared in Philly Ad News. “The variety of stand-alone and built-in social media services currently available introduces challenges of definition…” Wikipedia Social media as applied to our industry practices has become challenging to define because it represents a profound shift in how consumers view and interact with the world. Today, social media success requires multiple layers of expertise and disciplines—such as media targeting, one to one communications, con... Read More

Fundamentals of Great Copy

Copy: easy to overlook, but impossible to go without. If I had to sum up a copywriter’s lot in life, it would probably fall along those lines. After all, when it comes to advertising in today’s multi-screen world of instant gratification, impactful design takes precedence when you only have seconds to catch a consumer’s eye. However, impactful creative requires the right messaging, and to create a real brand impression, great copy is not just ancillary, but essential. A great example of co... Read More

Look Who’s Talking: The Rise of Chatbots in Customer Interaction

Every morning, I have a conversation with a polar bear. It’s an admittedly one-sided and sometimes repetitive conversation, but UXDesign’s chatbot is a simple, unique and fun way to keep up with the trends in user experience and design. A small snippet of an exchange. So why should you care? Because 2017 could be the year chatbots become a viable solution for brand communication. In fact, they’ve already started appearing on websites as a simple interface to provide information to users. I... Read More

Your Guide To The Wonders of Community Management

Community management. No matter your brand or the types of products you sell, the increasing prevalence of social media makes it almost impossible to not have some form of social strategy in today’s digitally obsessed world. And yet on average, ask a random person what “community management” is and they’ll likely have no idea how to respond. How most people probably respond when asked. Source: GIPHY Here at Netplus, I’m the Social Media Community Manager, which is a mix of both a socia... Read More

Why Net Neutrality Is a Marketing Issue

Originally published on Target Marketing.  The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention and throwing their support behind Net Neutrality as both a concept and as a set of regulations because without those safeguards the critical connection points to consumers may be threatened. New online business models and innovations have thrived with the freedom of equal access ... Read More

Why We Love Philly: Reading Terminal Market

A quick skim at our client list makes one thing immediately clear: our passion for digital marketing is only matched by our love of food. And I am definitely no exception. Making food, eating it, watching food-related TV shows—if it’s about food, I’m all over it. So it goes without saying that one of the best perks about working in Philly is all the amazing lunch options within walking distance of our office. But you can’t talk about food in Philly without noting the mecca of good eats: ... Read More

What Food & Beverage Brands Should Know About Online Grocery

Despite the increasing presence of the online grocery industry, there are still plenty of marketers who have their doubts and hesitations. In some ways, this is completely fair: after all, few things are certain in the ever-changing digital landscape. However, seeing how Netplus knows a thing or two about the food and beverage industry, we decided to lay out what brands should know now. The tipping point is imminent. Photo by Aaron Burden. Source: Unsplash Too many food and beverage brands are p... Read More