Richard Robinson

Account Planner

Facebook Marketing in 2018: What You Need to Know

The rules of Facebook marketing have changed. But has your strategy? To help brands supercharge their Facebook marketing strategy without busting their budgets or drastically altering their creative approach, we created The Facebook Marketing Playbook. Complete with real-life examples and actionable recommendations, the guide focuses on content strategy and low-cost social advertising to help you answer important questions like: Is Facebook the right channel for me? What’s Facebook’s role i... Read More

Facebook Marketing in 2018: What You Need to Know

The rules of Facebook marketing have changed. But has your strategy? To help brands supercharge their Facebook marketing strategy without busting their budgets or drastically altering their creative approach, we created The Facebook Marketing Playbook. Complete with real-life examples and actionable recommendations, the guide focuses on content strategy and low-cost social advertising to help you answer important questions like: Is Facebook the right channel for me? What’s Facebook’s role i... Read More

Digital Bites: September Edition

At Netplus, we help restaurant and grocery brands beat competitors by outsmarting instead of outspending. That’s why we keep a close watch on the trends, ideas and insights that matter most to your bottom line. Here’s what we’re watching this month. The Era of Unbranding Photo by Danielle Scott Younger consumers—even those with six-figure incomes—are price obsessed, argue both AdAge and RetailDive. And thanks to disruptors from Aldi/Lidl to Brandless to Amazon, there are more low-cost ... Read More

What Food & Beverage Brands Should Know About Online Grocery

Despite the increasing presence of the online grocery industry, there are still plenty of marketers who have their doubts and hesitations. In some ways, this is completely fair: after all, few things are certain in the ever-changing digital landscape. However, seeing how Netplus knows a thing or two about the food and beverage industry, we decided to lay out what brands should know now. The tipping point is imminent. Photo by Aaron Burden. Source: Unsplash Too many food and beverage brands are p... Read More

What Relevance Score Means for Facebook Advertisers

Starting this month, advertisers will have a new framework by which to compete for Facebook’s limited ad placements. Relevance has long been a factor in determining if, when, and to whom ads are served, Facebook claimed in a recent post on its business blog. Now, advertisers are being encouraged to make ads even more pertinent through the introduction of Relevance Score. It’s a 1-10 rating (10 being best) that allows advertisers to see how apropos Facebook feels their content is based on pro... Read More

Netplus' Work with the Merck Manuals Wins Two Social Media Awards

Websites by Netplus Win Social Media Leadership and PR Daily Awards The Merck Manuals, a century-old resource for medical and veterinary professionals, recently earned two social media awards for the Student Stories blogs, developed in partnership with Netplus. The Merck Manuals approached Netplus early in 2013 and challenged us to provide a digital solution that would bridge the gap between the manuals and their audience of medical and veterinary students. We got to work quickly by designing an... Read More

On Responsive Designs and Proactive Decisions

In 2014, we’re expected to witness a major milestone in the evolution of the internet: the pinpoint in history when mobile web traffic will surpass desktop web traffic. It’s likely that ten years from now this will seem like an inevitable, “no-brainer” moment… no more surprising than Blockbuster closing or robots delivering packages. Our children will roll their eyes when we tell them the horrors of a life without mobile websites. But today, in quaint, simple 2014, the idea that a... Read More

You're Hired! Grab a Drink.

You’re standing in the middle of a technicolor office, surrounded by an eclectic group of artists, businessmen, techno-geeks, data-freaks, and, just for good measure, a city official or two. In the corner, a dashing Frenchman plays an accordion, nearly turning purple he sings so zealously. To your right lies a heaping rainbow pile of Tinkertoys – an odd sight in a room full of adults. Straight ahead, Godzilla emerges, breathing fire and setting the beautiful skyline of Philly ablaze. (Don’... Read More