Matt Brown

Senior Media Manager

Your Guide To AdWords Success This Holiday Season

With the holiday season soon approaching, AdWords managers are gearing up for the busiest time of year. As a result, most of their workflows are about to change dramatically, especially if they’re managing multiple large AdWords accounts. So how does a search marketer handle it all? Here are a few tips for managers to save time and ensure the success of campaigns for their large accounts. Keep Your Priorities Straight When managing a high-volume, high-spend search account, the process is the s... Read More

Your Guide To AdWords Success This Holiday Season

With the holiday season soon approaching, AdWords managers are gearing up for the busiest time of year. As a result, most of their workflows are about to change dramatically, especially if they’re managing multiple large AdWords accounts. So how does a search marketer handle it all? Here are a few tips for managers to save time and ensure the success of campaigns for their large accounts. Keep Your Priorities Straight When managing a high-volume, high-spend search account, the process is the s... Read More

A Unified Approach to PPC + SEO

SEO and PPC are often seen as two separate disciplines with different goals and objectives. While each involves a separate marketing approach, the two can essentially complement each other to improve the outcome of your overall campaign. Below we discuss three ways in which SEO and PPC can work together to achieve better results.   Keyword Research Since keyword research is a vital part of an SEO and PPC campaign, it’s always a good idea to combine both efforts to double your keyword perf... Read More