Matt Brown

Senior Media Manager

Why DS Executive Reports Are the Ultimate Reporting Time-Saver

As a pay-per-click (PPC) professional, I definitely spend some days entrenched in reporting, whether it’s for daily, weekly or monthly data. After executing various paid search campaigns, it’s important to do proper reporting to see where the results lie. However, pulling raw data from different sources like Google AdWords, Bing Ads or a third party source like DoubleClick Search (DS) can get tedious and time-consuming. Fortunately, instead of compiling all that data from each source into on... Read More

Why DS Executive Reports Are the Ultimate Reporting Time-Saver

As a pay-per-click (PPC) professional, I definitely spend some days entrenched in reporting, whether it’s for daily, weekly or monthly data. After executing various paid search campaigns, it’s important to do proper reporting to see where the results lie. However, pulling raw data from different sources like Google AdWords, Bing Ads or a third party source like DoubleClick Search (DS) can get tedious and time-consuming. Fortunately, instead of compiling all that data from each source into on... Read More

Your Guide To AdWords Success This Holiday Season

With the holiday season soon approaching, AdWords managers are gearing up for the busiest time of year. As a result, most of their workflows are about to change dramatically, especially if they’re managing multiple large AdWords accounts. So how does a search marketer handle it all? Here are a few tips for managers to save time and ensure the success of campaigns for their large accounts. Keep Your Priorities Straight When managing a high-volume, high-spend search account, the process is the s... Read More

A Unified Approach to PPC + SEO

SEO and PPC are often seen as two separate disciplines with different goals and objectives. While each involves a separate marketing approach, the two can essentially complement each other to improve the outcome of your overall campaign. Below we discuss three ways in which SEO and PPC can work together to achieve better results.   Keyword Research Since keyword research is a vital part of an SEO and PPC campaign, it’s always a good idea to combine both efforts to double your keyword perf... Read More