Jessica Yoo

Copywriter

Creative Mornings: Nov. 2017

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Creative Mournings When we first heard that the global theme for November was going to be Death, a few of us were excited while others like ... Read More

Creative Mornings: Nov. 2017

Fact: inspiration can come from anywhere. For our agency, one source is definitely Creative Mornings. A morning lecture series that brings together creatives from a variety of industries to discuss a common theme, it happens once a month in 177 cities around the globe. We’ll be posting a recap each month, so check back here or come join us! A Quick Recap: Creative Mournings When we first heard that the global theme for November was going to be Death, a few of us were excited while others like ... Read More

Hello, Netplus: A Q&A With Our Newest Hires

Here at Netplus, we pride ourselves on being open to wild ideas and big asks. We work in small, cross-functional teams and offer a different kind of value to both our clients and employees: complete collaboration. So when we grew our agency by not just one, but three new faces in the last several months, you could say we got pretty excited. Although they’re already deep in the trenches of our agency, we thought giving them some attention on our blog was long overdue. Read on to get to know Jun... Read More

Fundamentals of Great Copy

Copy: easy to overlook, but impossible to go without. If I had to sum up a copywriter’s lot in life, it would probably fall along those lines. After all, when it comes to advertising in today’s multi-screen world of instant gratification, impactful design takes precedence when you only have seconds to catch a consumer’s eye. However, impactful creative requires the right messaging, and to create a real brand impression, great copy is not just ancillary, but essential. A great example of co... Read More

Hello, Netplus: A Quick Q&A With Our Creatives

Here at Netplus, we pride ourselves on being open to wild ideas and big asks. We work in small, cross-functional teams and offer a different kind of value to both our clients and employees: complete collaboration. A perfect example: our creative department. After all, what’s digital marketing without some crazy creatives? But even though our backgrounds, disciplines and personalities may vary, we all share two things: a passion to produce awesome work for our clients and a love for bubble tea... Read More

When Amazon Bought Whole Foods: What You Need To Know

As soon as Amazon announced their plan to acquire Whole Foods for $13.7 billion a few weeks ago, the hot takes came pouring in as to what this means for the future of the grocery and retail industries. The general consensus? There is bound to be some serious impact. A Win-Win (And Then Some) Overall, most people seem to agree that the acquisition was a smart move for both sides. Amazon not only gained a physical presence with brick-and-mortar locations in hundreds of key affluent, urban markets ... Read More

Burn After Posting: Fyre Festival’s Influencer Marketing Fails

Multiple news articles, late night roasts and think pieces on the epic fail that was the Fyre Festival have been rolling in for the past two weeks and it’s hard to say when they’ll stop, especially considering the arrival of multiple lawsuits within a matter of days. It’s hard to blame the editors. After all, this is one hell of a case study. Whether it was the backwards planning, the ridiculous deck or the basic lack of infrastructure, there were so many factors involved that led to such ... Read More

Striking the Right Note

When I first started at Netplus, one of the first things I noticed about my desk location was its proximity to the Spotify music station. We’re talking less than five feet away. The truth is it’s been both a blessing and a burden, but one that I’ve come to fully embrace. It also made me realize the impact that music has on my own creative process and the agency at large on a day-to-day basis. Photo by Anton Ponomarev. Source: Unsplash Music to Our Ears There’s a reason why almost every m... Read More