Jim DelPizzo

Technology Director

Now & Then: A Reflection On Technology 10 Years in the Making

What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members? To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say t... Read More

Now & Then: A Reflection On Technology 10 Years in the Making

What can you remember from the last 10 years? The last decade of your life? Have there been a lot of changes? New relationships, new residences, new friends, new family members? To jog your memory, it was the year when “Mad Men” debuted on AMC and changed pop culture’s perception of the advertising world, the Writers Guild of America went on strike and the biggest movies of the year were “The Simpsons Movie” and “Transformers.” Saying a lot has changed is an understatement to say t... Read More

Why We Love Philly: Reading Terminal Market

A quick skim at our client list makes one thing immediately clear: our passion for digital marketing is only matched by our love of food. And I am definitely no exception. Making food, eating it, watching food-related TV shows—if it’s about food, I’m all over it. So it goes without saying that one of the best perks about working in Philly is all the amazing lunch options within walking distance of our office. But you can’t talk about food in Philly without noting the mecca of good eats: ... Read More

Six Steps to Make Your Site Mobile Friendly

On April 21st Google globally rolling out their Mobile-Friendly Updates which will boost rankings of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. This update: Affects only search rankings on mobile devices Affects search results in all languages globally Applies to individu... Read More

Facebook Platform Changes

Facebook is always updating the code on facebook.com, either to introduce hashtags, showing off the new graph search, or even allowing its users the ability to add images to comments. All of these changes the end users sees when they go to their news feed. They will see the clickable hashtags, images in comments, and the new search bar at the top of the page. What the end user does not see is all the changes that are going on with their Platform. The Facebook Platform provides a set of APIs and ... Read More

Google IO

Google IO After watching and reading about the Google IO conference which occurred last week I was really interested about the new Send Money with Gmail function. Using your Google Wallet you will now be able to send your friends and family members money from Gmail. Paying for fantasy leagues, buying sports tickets, buying concert tickets, hotels, etc. with friends just became a lot easier. This was just one cool feature Google announced. Below are a few more announcements worth reading about. G... Read More

My Second day at SXSW 2013

Mobile, Cloud, gaming, APPs, APIs, responsive, bats, SVG, modernize, JS (javascript for those of you who don’t know), HTML5, CSS3, Cloud computing, analytics, start ups, local brews, virtual cloud hosting, open source, touchscreens, these were the buzz words from the second day at SXSW. The day started with a four hour hands on session on mobile apps and why they suck, but they don’t have too. With examples of how to make mobile apps with HTML5, CSS3, and JS libraries. Learned ab... Read More

My first day at SXSW 2013

Started the day off with breakfast at Frank’s Hotdogs and Cold Beer  (http://hotdogscoldbeer.com/) with a crispy pork belly, egg, and cheese sandwich and a Red headed stranger (bloody mary with Tito’s vodka infused with Bacon and red peppers). Then picked up our badges, and there was no line…a first for the day. Here is the list of the of the morning and afternoon sessions I attended. Open Web Platform: Hopes & Fears HTML5 & the Mobile Browser Wars Elon Musk Keynote Al Gore o... Read More

Google Glass

In today’s world people are always on their phones. In the car, on the train, at restaurants, at the bar, they are everywhere. 58 percent of U.S. smartphone owners check their phones at least every hour. So what if you had all that technology in a pair of glasses? That is what Google is working on with their project Google Glass. Check out the video below: How it Feels Today is the last day to apply to be a beta tester. Go to http://www.google.com/glass/start/how-to-get-one/ to apply. ... Read More

Facebook's Graph Search

Facebook is starting to roll out its new Graph Search. The Graph Search helps you find people, places and things—and explore Facebook in a whole new way. With Graph Search, you can look up anything shared with you on Facebook, and others can find thing you’ve shared with them, including content set to Public. That means different people see different results. The Newsfeed answers the question “What’s going on?” and Timeline answers “Who is this person?” But... Read More

Facebook mobile apps

With more than 845 million active users (and growing everyday) Facebook is the world’s largest social network. Of those active users Facebook says over 425 million users’ access Facebook via mobile devices.  So over 50% of Facebook users access the social network through their mobile devices. More smart phones are being activated every day, along with tablets. And with wireless companies such as Verizon changing their billing structure to make it more affordable to have smart phones... Read More

Rich Snippets – Increasing your Organic Traffic

About Rich Snippets Rich Snippets were introduced by Google in 2009. Rich Snippets are lines of additional information that appear near an organic search result. Rich Snippets are designed to give the user a sense of what a web site might contain. The main goal of Rich Snippets is to help people make a decision before they click, thus increasing the click through rate from organic search results. It is a visual way to display products, prices, and reviews quickly. So let’s do a simple tes... Read More