Colleen Reese

Director of Content Strategy

What CPG Marketers Can Learn From Brandless

The new year is fast-approaching and if there’s one piece of advice we can give to consumer package goods (CPG) brands for 2018, it’s that old mass-market shopping behaviors no longer apply. Historically, CPG brands could track population and consumer spending habits to make determinations about expanding or maintaining their market share. However, things have changed for both consumers and retailers—and that’s a very good thing. In the age of hyper-efficient distribution channels like F... Read More

What CPG Marketers Can Learn From Brandless

The new year is fast-approaching and if there’s one piece of advice we can give to consumer package goods (CPG) brands for 2018, it’s that old mass-market shopping behaviors no longer apply. Historically, CPG brands could track population and consumer spending habits to make determinations about expanding or maintaining their market share. However, things have changed for both consumers and retailers—and that’s a very good thing. In the age of hyper-efficient distribution channels like F... Read More

2 Crazy Simple Content Strategy Tests You Can Try Today

Content strategy takes serious time—but not every business has the luxury of waiting for that slow burn to start producing equally serious results. Fortunately, there are tons of ways to start developing a more data-driven content strategy approach that you can test out today. Source: GIPHY 1. Test subject lines and blog headline formats on social. Subject lines are one of the most popular starting points for content and creative testing. They are easy to implement and yield results almost ins... Read More

Hello, Netplus: Client Strategy Manager Jen Cole

Here at Netplus, we pride ourselves on being open to wild ideas and big asks. We work in small, cross-functional teams and offer a different kind of value to both our clients and employees: complete collaboration. Jen Cole is one of Netplus’ client strategy managers; her laser-focused communications and strategic skills keep our clients and teams working harmoniously together toward one goal: serious business impact. Jen’s expert knowledge of digital marketing combined with her humorous and ... Read More

An Optimist, a Realist and an ENTP Enter a Room…

Sounds like the beginning of an existential joke, right? It’s not. This is my team. Together, we make up the content strategy department at Netplus. We have one simple goal: we make great content work. And I find us to be a mighty team of three—a social media specialist, a copywriter and me, a content strategy director. We spend our days ideating and debating over content, ushering ideas through a labyrinth of hoops and constraints to determine whether or not any pass the test. What is the t... Read More

Webinar Recap: The Pictures Worth 1,000 Sales

During our latest webinar with the Target Marketing Group, we joined user-generated content (UGC) network and software provider, Bazaar Voice, to talk shop about how UGC can drive serious revenue. Here are a few highlights… Consumers have produced 12x the amount of UGC in 2016 than they did in 2014, according to Bazaar Voice. With such explosive growth, there has never been a better time to integrate UGC into your every day content mix. What’s more, UGC has become imperative for success in d... Read More